Over 50 business professionals from across Donegal attended a thought-provoking event hosted at PGIM Letterkenny last week, where the focus was firmly on the practical applications of artificial intelligence (AI) in everyday business. Organised by the Letterkenny Chamber of Commerce and sponsored by Tech North West Skillet, the session featured insightful presentations and a lively panel discussion with professionals actively integrating AI into their work. Sharon O’Sullivan, from PGIM, shared how she uses AI for tasks such as coding, document drafting, and process refinement. Jose Manuel San Emeterio, a specialist in AI video content creation, demonstrated how AI tools are revolutionising advertising by removing language barriers and reducing production costs—thanks to accessible app subscriptions. Mariam Murphy, Marketing Manager at Greene’s Shoes, walked the audience through how her team leverages ChatGPT for everything from keyword research and campaign planning to content scripting and image generation. Attendees left with practical insights on refining AI prompts, implementing responsible safeguards, and adopting these technologies for efficiency and growth. Toni Forrester, CEO Letterkenny Chamber reflecting on the event said “Artificial Intelligence is a reality for all businesses today and we are all using it in some way, so this event gave us insights into how we could be using AI even more to help streamline processes, improve efficiency and ultimately do more business. AI is dynamic and fast paced so it was fitting that Tech North West Skillet that sponsored the event are there to provide training opportunities in this and other technology fields”.
